Gianni Ruggieri
Expert in Strategic & Crisis Communication
Gianni Ruggieri is an expert in strategy and crisis communication whose background combines psychology, management, and media.
Gianni Ruggieri develops impactful communication strategies and supports organizations, business leaders, and managers in crisis management, by relying on a holistic approach that values the identity and values of each institution.
He developed his own model, thanks to his extensive experience in the field. The CHAOS method presents the 5 key steps to transform a crisis into an opportunity.
Transforming a crisis into an opportunity? It is possible.
Crises are part of our daily lives: economic turbulence, pandemics, global warming… These are all events that disrupt benchmarks and make decisions complex. As a communication and crisis management professional, I have often encountered situations where leaders feel overwhelmed.
It is from this observation that the CHAOS model was born, which I developed during the COVID crisis. This method, which I share in my book, is based on five simple steps: Contextualization, Hyper-segmentation, DNA, Active Observation, and Structuring Communication Actions.
Through 10 concrete case studies, I show you how CHAOS can help you analyze, structure, and respond effectively to a crisis. My objective? To provide you with practical tools to not only manage the emergency but also transform a threat into an opportunity.
This book is the result of my experiences, my readings, and a conviction: that with the right methods, every crisis can be a springboard.
for Context, contextualization, deconstruction, defining the tone and narrative, providing alternatives, broadening the angle.
for Hypersegmentation, providing solutions for each segment because humanity is at the heart of our approach.
for DNA, of the company, the institution, the organization.
CHAOS, my strategic crisis communication management model, did not come about overnight.
It is the result of several years of experience and analysis. By structuring various disorganized frameworks, I created a clear and concrete method.
Designed for business leaders, executives, and communication professionals, CHAOS guides you to understand, manage, and transform crises into opportunities.
for Active Observation, based on systemic analysis.
for Structuring Communication Actions, formulating relevant recommendations and prioritization advice for decision-makers, based on risks and threats.
Conferences and talks on crisis communication
If you wish to organize an inspiring talk, a practical training session, or a conference dedicated to crisis management, contact Gianni for an enriching intervention tailored to your needs. To organize a conference or an intervention with Gianni, contact us today.
