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Who is Gianni Ruggieri?

After earning a Bachelor’s degree in work psychology and psychosociology (1996), Gianni Ruggieri began his career as a psychologist and then as a management assistant at the Wallonia-Brussels Federation (IPPJ).

In 2002, he began a 15-year career in the hospital sector. He initially advised the Board of Directors of CHR la Citadelle and subsequently developed medical and operational synergies among all hospitals in the province of Liège (public, private, and university hospitals – 7,000 hospital beds – In consolidated terms: 2% of Walloon GDP). To achieve this, he advised the Chairmen of the Boards of Directors, the General Managements, and the Medical Managements of these hospitals.

During this period, he pursued further studies and obtained a Master’s degree in Management Sciences (University of Liège), an Interuniversity Diploma in Medical Management, and an Interuniversity Certificate in Health Economics (ULB and UCL for the latter two).

Concurrently, for 20 years, Gianni applied his skills in several national radio and television media outlets as a journalist-interviewer responsible for political topics and interviews (including Radio Ciel, La Dernière Heure, La Libre Belgique & Keynews prods). These interviews regularly made headlines and were discussed throughout Belgium.

In 2013, Gianni ensured that all these paths converged into a single direction. This led him to found, in 2016, the strategy and communication agency, Oh! médias, which he now exclusively manages as Managing Director. Gianni is passionate about developing the reputation of Belgian institutions and the economic expansion of companies in our Kingdom. Why does he get up every morning? To participate in the economic and social activity of our country and thus contribute to job creation, which often promotes everyone’s place in society.

Since 2016, with Oh! médias, Gianni Ruggieri has supported the strategy of Belgian and international institutions and companies. The impact exceeds 5 million views worldwide.

His favorite quote: “In the dialogue between dreams and reality, a small seed had been planted” (Thomas Raphaël).

The Foundations

To build Oh! médias Consulting in Communication Strategy, a holistic method, Gianni Ruggieri relies on 3 main pillars:

  1. Analysis of the demand and needs of the company and its employees.
  2. Building a common foundation useful for the emergence or identification of the company’s VALUES (or organization). These values build the strategic identity, the DNA, of the company.
  3. Implementation of the communication strategy through a coherent communication plan aligned with the strategic identity

Oh! médias’ support aims to develop methods focused on active participation and communication coherence. Just as water, earth, fire, and air are essential to life, the following elements are essential for a company:

  • The organization’s, the company’s reason for existence, in short, its essence,
  • Its values
  • Its mission
  • Its objectives
  • Its vision for the future

Let’s delve into the details. Our approach is supported by scientific foundations and provides us with proven methods.

Psychological Sciences

We rely on the following approaches:

  • The systemic approach: indeed, we cannot ignore the environment in which the company operates. Several analytical frameworks are involved in our support and guide the Communication Strategy Consulting. General Systems Theory provides dynamic insight into how a company functions (Open System, Homeostasis, Positive Entropy / Negative Entropy, Structure, Function, Differentiation, Integration, Requisite Variety, Equifinality, System Evolution.
  • The modern approach to human resource (relations) management: this approach recognizes the importance of social and psychological needs in the workplace. It also places crucial importance on participation (E. Mayo).
  • The holographic approach: Certainly, this approach is abstract, but that is also what makes our approach unique, by aiming to build the whole within the parts, by emphasizing the importance of redundancy, by ensuring requisite variety, and by highlighting minimal specifications.
  • The brief systemic approach: the axioms of communication according to, among others, P. Watzlawick are known to communicators. They guide our analytical framework.

Social Sciences

Several approaches focus on corporate culture, its traditions, history, and beliefs, as well as its values. The enaction process described by K. Weick leads to the creation of a dynamic, continuous, proactive culture of reality construction based on the attributions and interpretations of actors, who themselves interact with the environment in which they evolve. Our method aims to be innovative because it leaves no one behind. Each analysis and contribution can take on a symbolic aspect. And we know how to give it its rightful place.

Management Sciences

A Communication Strategy Consulting operation can only be conducted if it is obviously part of a dynamic, regional, or even global context, integrating strategic marketing techniques (Added Value, Differentiation, Positioning, Mission, Objectives, Vision, SWOT). The operational aspect of Marketing (Products, Place, Distribution, Communication,…) can then be articulated within the approach we advocate.

Philosophical Sciences

From Greek philosophical currents, we retain, on the one hand, Aristotle, who was the first to demonstrate the power of emergent properties of systems: the whole is greater than the sum of its parts.
On the other hand, Socrates, who, through maieutics, proved that communication focused on resources (in this case, the resources of company members) will reveal hidden knowledge within oneself.

From Eastern philosophies, we retain the importance of returning to the SELF. We discover ourselves, we observe our way of thinking, feeling, and experiencing by directing our attention towards our inner reality.

Good judgment is a way to synthesize, to reflect on a given circumstance, or an inner attitude driven by feeling, so that the right action can be taken. CONFUCIUS.

Finally, empiricism (T. Hobbes, J. Locke) guides our methodology because the observation and experience of participants are essential to foster adherence to the company’s strategic positioning.

Gianni’s approach is holistic and environmental, in that several perspectives contribute to building a coherence of action(s).

Media

Article from Le Soir: A global conference, all profit for the city

Bibliography

  • Introduction to Sociology, Bernadette Bawin-Legros, Michel De Coster, Marc Poncelet (2006), Ed. De Coster.
  • Images of Organization, Gareth Morgan (2002), Ed. De Coster.
  • Human Resource Management Practices – Conventions, contexts and actor interactions, J. Nizet and F. Pichault (2013), Ed. Le Point.
  • General Systems Theory, L. Von Bertalanffy (2013), Dunod.
  • Gregory Bateson: Systemic Wisdom, G. Lambrette (2015), Salas.
  • Changes, Paradoxes and Psychotherapies, P. Watzlawick et al. (2014), Points.
  • The Meaning of Action: Karl Weick: Organizational Sociopsychology. B. Vidaillet et al. (2013), Vuibert.
  • Rousseau, from Empiricism to Experience. A. Carrak (2013), Vrin.
  • Of Man and Citizen, an Introduction to Political Philosophy. E. Delruelle (2014). De Boeck.
  • Strategic and Operational Marketing – The marketing approach in the digital economy. C. de Moerloose et al. (2016), Dunod.
  • In Search of the Palo Alto School, J.-J. Wittezaele (2014), Points.
  • Communication and Marketing of the Politician, P.J. Maarek (2001), Carré droit.
  • Human Resource Management, Management Principles and Case Studies, J.-P. Citeau (2002), Armand Colin.
  • Human Resources, the Entrepreneur’s Toolkit. M.D. Pujol (2003), Editions d’Organisation.